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When Elvis Presley’s “Jailhouse Rock” was first released in 1957, no one imagined that it would play such a major role in shaping a global and timeless culture, Rock’n’Roll culture: “One of the 500 most important songs of all time”, according to Rolling Stone magazine, and a legendary appearance of the “King” on screen, set the ground for the growth of RnR culture.

Since then, RnR has been enriched with different styles and artists from Elvis to Lemmy, the Beatles and Kurt Cobain, still, rock music and rock philosophy remains one. Music, motorbikes, travels, tattoos, freedom without compromises. This lifestyle has inspired Jailhouse and the people behind it.